About Diamond Buying School

Hi, I’m David Weliver, the guy behind this website, Diamond Buying School.

I’m a financial journalist and entrepreneur. I like helping people with big financial decisions — and buying a diamond certainly counts!

My wife and I on our big day.

Many years ago, when I was preparing to ask my wife to marry me (for the second time, but that’s another story…) I struggled with buying the ring. To be honest, I really screwed it up!

Despite carefully considering a build-your-own ring at an online jeweler, I ended up buying a ring under some sales pressure at a well-known brick-and-mortar jewelry store.

Not only did I pay too much, but the quality of the setting was quite poor. In fact, small diamonds in the setting started falling out after just a couple of years!

Eventually, we ended up having a different jeweler complete reset the ring. Subsequently, I purchased my wedding ring and other gifts for my wife (including diamond earrings) at online diamond jewelers with great success.

With both experiences under my belt, I will never go back to a national jeweler chain. Will I buy jeweler from local, independent jewelers? Sure. But probably not a diamond. You can simply save so much money buying diamonds online you’d be crazy to buy them any other way.

That said, a diamond is a big purchase. And most of us are not diamantaires (master diamond producers). Nor do we necessarily want to become one just to propose marriage!

Diamond Buying School is here to help you be confident buying your first or next diamond. We’re not going to overwhelm you, rather give you just enough information to make an informed purchase.

My goal is to make your diamond buying experience as easy and rewarding as possible, while saving you money in the process. If you have any questions or comments about the site, please send them to me at editor@diamondbuyingschool.com.

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Shop for diamonds or design your own ring now. Shop confidently with James Allen or Blue Nile, our recommended jewelers.